Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Programme conference 2024

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National Rail: All Aboard the Roblox Train with Railcard

19 Sep 2024
The Future of Digital Marketing

This session will see RDG Campaign Manager, Ben Davies and Spark Account Director, Michael Clingham, discuss how RDG and Spark Foundry harnessed the power of gaming to promote the latest 16-25 Railcard. This session will touch on:

  • Railcard's brand and audience challenges; aligning with Railcard's audience key passions
  • What was the big idea? From ideation stage to the Roblox world stage
  • Why this was the most successful brand marketing campaign for Railcard to date
Chairperson
Michael Clingham, Account Director - Spark Foundry UK
Speakers
Ben Davies, Campaigns Manager - National Marketing - Rail Delivery Group
View all Programme conference 2024

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