Ever wanted to step into the future and meet the customer you’ll one day serve? This highly interactive workshop for senior leaders is your opportunity to brace your business for the impact of the changes to come, whilst debating with your peers some of the key strategic choices you are likely to need to make.

 

Guided by Peter Cross, a respected customer expert, participants will be encouraged to reflect on the forces at work which will impact the customer in the years to come. After a short introduction where Peter will invite delegates to step into the shoes of your customers and see the world through their highly demanding eyes, he will immerse you into a discussion as to which way things might turn out. You’ll be presented with three key strategic choices which Peter believes will be at the heart of future business decision making and together with your peers debate and navigate your way through them. Rather than leaping into a distant future we may never see, Peter will ground the discussion in a vision of the world based on what we already know. The future is yours to own.

 

What can you expect to take away from the session?

• You will leave the session with new ideas about the customer of the future and the forces at work which will impact on their behaviour

• You will come to understand some of the key strategic options which are likely to face customer facing businesses in the years to come

• You will participate in an energising debate on the future