Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Integrating SEO Across Product Channels in the AI Era

19 Sep 2024
Seamless Omnichannel
For marketers, product managers, and digital strategists who want to leverage SEO effectively in the era of AI-driven marketing and product development.
In this session, we will delve into the crucial intersection of search engine optimization (SEO) with marketing strategies and products in the context of artificial intelligence. Discover how AI is reshaping traditional SEO practices and learn how to integrate SEO seamlessly across marketing and product channels.
What you can expect to learn/takeaway:
- Understand the impact of AI on SEO and how search algorithms are evolving.
- Learn strategies to optimise product content for SEO, enhancing visibility and conversion rates.
- Discover innovative approaches to align SEO efforts with broader marketing initiatives and product launches.
Sarah McDowell, Podcast Host - The SEO Mindset Podcast
Helen Pollitt, Head of SEO - -
Miracle Inameti-Archibong, Head of Search - John Lewis Finance
Ray Saddiq, Senior Digital SEO Manager - HomeServe UK
View all Programme conference 2024

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