Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Programme conference 2024

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How to win this Black Friday

19 Sep 2024
IMRG Optimisation Stage
How to win this Black Friday
For eCommerce and marketing teams that want to know what will happen over Black Friday this year
 
IMRG’s exclusive data will answer the big Black Friday question – should you start your campaign earlier and will it make you more money? The session will help you plan your Black Friday discounts and optimise your trading to achieve the best performance over the Peak period.
 
• Learn the best time to start your Black Friday promotion
• Find out what sort of growth you should expect for Black Friday 2024
• Lessons which promotional campaigns work the best
Speakers
Matthew Walsh, Director of Data & Retail - IMRG
Denise Rushe, Senior Merchant Success Manager - Shopify
View all Programme conference 2024

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