Transforming eCommerce: Revenue-Boosting Strategies from Marketplace to Retail Media
Join us for an insightful session on how global fashion retailer, H&M Group, has created new revenue streams through early adoption of innovative platforms and retail media strategies.
This session will delve into the journey of H&M Group, from launching online marketplace and dropship solutions to becoming a strategic leader in the eCommerce space.
Key Takeaways:
· Explore the strategic decisions behind launching a platform business and its impact on growth strategies and international expansion.
· Understand how H&M Group is leveraging retail media to enhance their seller’s visibility and drive profitability.
· How to stay true to your brand DNA and having the right customer experience with a marketplace and dropship solution.