Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024

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Growing Your Customer Base in a Challenging Economic Climate

19 Sep 2024
UX-Driven Customer Acquisition
Digital Marketing , Customer Marketing, UX, CX, CRM , CX & Personalisation , Customer Retention , General Marketing, Brand Marketing , Content Marketing, PR, Advertising , Customer Acquisition
For delegates who want to acquire and retain subscribers whilst providing more value in cost sensitive times.
Tough economic times combined with rising CAC's and costs to serve has made it harder than ever to grow a subscription business.
Join this session to learn how Naked Wines acquired over 330,000 highly engaged subscribers and the strategy they're using to grow this base over the coming years.
Speakers
Tom Benn, Head of Customer Acquisition - Naked Wines
View all Programme conference 2024

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