Co-founder and Chief Brand Officer Susan will share Here We Flo's journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bestselling eco-period care brand at retailers like Boots, Superdrug and Tesco. With a love for breaking the "fourth wall", alliteration and terrible puns, and a funny, feminist and fierce tone of voice, they have built a sustainable brand loved by their community of Flo Babes. Come hear about their retail journey from high street into grocery and the (many!) lessons they’ve learned along the way! What you can expect to learn: - Tips for entering retail as a small challenger brand - The importance of buyer relationships - Using customer insights to inform your channel strategy