Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Programme conference 2024

Loading

How to leverage your data better in 2024

18 Sep 2024
Data, Analytics & Personalisation
For marketers ready to leverage first part data better whilst respecting consumer privacy.
 
What you can expect to learn:
- How to move away from over-targeting individuals and towards developing relationships, optimising buying journeys, and building your brand image from the foundations up
- How to adjust your content and targeting for success
- How to exploit alternate identifiers like hashed emails or mobile ad IDs
- How to conduct incrementality testing
Chairperson
Rachel Aldighieri, Managing Director - DMA
Speakers
Emma Attwood, Senior Growth Manager - GOUSTO
Nicola Smedley, Director of Marketing and Supporter Engagement - Cancer Research UK
Shane ORourke, Head of Performance Marketing - Diageo
View all Programme conference 2024

With thanks to our sponsors & partners...