Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Exploiting Marketplaces: The tips and tricks for global expansion

18 Sep 2024
Cross-Border & International Commerce
For marketers, eCommerce experts, and global business professionals interested in exploring potential growth within international marketplaces.
It’s clear that Amazon and many other marketplaces can no longer be ignored, but how do you ensure you are leveraging the right marketplaces (and use them correctly) for your brand to thrive internationally?
In this session, marketplace experts will guide you through the advantages of using marketplaces, such as gaining a wider reach, potentially simplified logistics, and often a more straightforward and less costly setup compared to your own eCommerce site. They will also delve into the disadvantages, including high competition, fees that reduce profit margins, limited branding, and restricted customer data.
What you can expect to takeaway:
Increased confidence in deciding whether expanding your business globally through marketplaces is the right choice
A clearer understanding of how to navigate and use marketplaces effectively
Ernesto Rojas, Head Of Marketplaces - SONS
Serban Murgoci, Head Of Marketplaces - HSNF LTD
Shaun Loughlin, Global Head of eCommerce - LeMieux Ltd
View all Programme conference 2024

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