Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024

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Expanding Globally: Maximising Profitability by Catering to Local Customer Preferences

19 Sep 2024
Cross-Border & International Commerce
For eCommerce professionals aiming to build an international customer base and optimise profitability through targeted localisation strategies.
 
This session focuses on the essential elements of expanding your eCommerce business globally by tailoring your approach to meet local customer preferences. Learn how to adapt to regional differences in consumer behaviour and culture, enhance customer satisfaction and drive sales in international markets.
 
What you can expect to learn:
  • Strategies for researching and understanding local customer preferences and behaviours in different international markets. 
  • Practical tips for adapting product offerings, marketing messages, and user experiences to resonate with diverse cultural norms and expectations. 
  • Insights into optimising logistics, pricing, and customer support to effectively serve global customers and boost eCommerce sales. 
  • How to effectively tap into influencer marketing to help grow your business internationally.
Chairperson
Emma Jones, Lead - Strategic Partnerships and Alliances - Department for Business and Trade
Speakers
Michael Joules, Head Of Marketplaces - Pertemba Global
Marc Vicente, Group Digital Director - Kingfisher PLC
Hamish Stacy, OREO Consumer Data Lead - Mondelez International
View all Programme conference 2024

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