For marketers, event directors, data heads, community managers, brand managers that want to learn more about their respective communities’ needs and desires, understand the how to use that insight to drive higher revenues and engagement, and create effective products that align with these respective needs.

This session highlights the crucial role of event marketing as a consistent source of new insightful data for marketing heads. Join Max Agostini from Exhibition News, and an event industry and data expert to explore how the element of face-to-face interaction at events can prevent data fatigue by providing fresh, relevant insights about your community. We'll dissect successful strategies for harnessing this data to boost engagement, revenue, and product alignment with community expectations. Gain practical knowledge on how to transform these face-to-face encounters into actionable data that drives marketing innovation and community connection.

What you can expect to learn:

- Strategies to Maximise Data Collection: Learn how to design your events to collect meaningful data effectively, ensuring that every interaction adds value to your marketing database.

- Preventing Data Fatigue: Understand the techniques to keep your data fresh and actionable, avoiding the common pitfalls of data overload that can lead to disengagement.

- Aligning Products with Community Needs: Discover methods to analyse event-driven data to better understand community desires, allowing for the creation of tailored products and services that resonate deeply with your audience.