Essential CX: Steering Clear of Shiny Distractions
For marketers and eCommerce professionals who feel overwhelmed by new and exciting CX trends and are unsure on what should be prioritised.
Join Nick Stragnell as he takes you through a practical session which will help you identify the most important weak points in your customer's journey, enabling you to implement a stronger CX strategy as soon as you return to the office.
What you can expect to learn:
• How to prioritise CX developments
• When to be ‘data informed’ rather than ‘data driven’
• Why experimentation is worth the risk