Brand promise is aspirational. Reputation is reality. Modern businesses need to bridge the gap to ensure the product and service on offer, and their commitment to their customers is the reality at the local level. Your sites and locations have their reputation in the hands of their consumers, and in 2024, this peer feedback is trusted more by the public than a brand's marketing communications.

 

So, what does this all mean? Join Reputation's Michael Feeney and Big Bus Tour's VP of Customer, Oliver Wildeman as they discuss how Big Bus Tours leverage customer feedback to generate more enquiries and new customers, across their global operations.