For eCommerce experts and marketers that want to understand the power of personal branding and inclusive design.

This session will delve into the inspiring journey of Izzy Wheels, founded by sisters Ailbhe and Izzy Keane. Learn how they transformed the perception of wheelchairs through innovative, stylish designs, and strategic collaborations with major brands like Disney, Barbie, and Hello Kitty. The session will highlight key marketing strategies, brand building, and the importance of inclusivity in product design.

 

What you can expect to learn/takeaway:

• How to leverage personal stories to build a strong brand identity.

• Effective strategies for viral marketing and global brand collaborations.

• The impact of inclusive design on customer engagement and brand loyalty.