In the competitive eCommerce landscape within both B2B and B2C, capturing, understanding and leveraging customer data for personalisation is crucial to not only grow but also to sustain your online channel. This session will walk through real-world strategies and tools that have transformed customer behaviour into actionable insights, leading to highly tailored customer experiences. By harnessing the potential of experimentation and personalisation, businesses have significantly enhanced customer engagement, boosted conversion rates, and achieved unparalleled growth.

What you can expect to learn:

• How to unlock the power of data analytics: Understanding the types of data available, how to collect and analyse them, and turning insights into tactical and strategic actions.

• How to start, grow and maintain your strategy: Wherever you are on your growth journey

• Advice and guidance on what you should be doing to help transition to the next step in your experimentation and personalisation strategy.

• Case studies and success stories: Real-world examples of businesses that have successfully used data and personalisation to achieve remarkable growth, highlighting best practices and key takeaways.