Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024

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Winning the Customer Battle: Acquisition vs. Retention

19 Sep 2024
Data, Analytics & Personalisation
The age-old business dilemma. Should you focus on nurturing existing customer relationships or expand your customer base by acquiring new customers? While attracting new customers is vital for growth, keeping customers loyal and engaged is essential for long-term success. In this session, we will explore the critical strategies and tactics for achieving success in both areas. Discover how integrated teams can collaboratively achieve monumental growth and learn from Kimberly as she shares insights on: Achieving a balanced approach to sustainable growth Harnessing the power of innovative promotions Leveraging technology and data analytics
Speakers
Kimberly Ofrecio, On-site Trading Manager - Promotions Planning & Compliance - Farfetch
View all Programme conference 2024

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