As businesses continue to evolve, harnessing the power of customer data to fuel the Customer 360 has become increasingly complex yet crucial for driving business success and competitive differentiation. At the heart of customer data lies Customer Identity. This session will explore the multifaceted role of Customer Identity in the digital age, from elevating customer experiences to driving personalised engagement and nurturing brand loyalty. Learn how JD Sports are using Okta Customer Identity Cloud to power their loyalty app, JD STATUS, by:

- Reducing friction and building trust in customer interactions
- Activating real-time insights to optimise and personalise customer journeys
- Balancing CX with security and privacy compliance

Don’t miss this opportunity to gain critical insights into the transformative potential of Customer Identity.