Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Crafting Inclusive UX: A Practical Toolkit for Driving Conversion

18 Sep 2024
UX-Driven Customer Acquisition
For marketers and UX designers that want to learn about the importance of accessibility and create inclusive web spaces.
Families of disabled households in the UK spend an estimated £274 billion a year and businesses and brands in the UK lose approximately £2 billion a month by ignoring the needs of disabled people [The Purple Pound]. Join us for a session on making your content more inclusive and accessible for all of your customers, including those with disabilities. We'll chat about why accessibility is important and how it can help you reach a wider audience.
Did you know that 1 in 4 people in the UK are disabled? That's a huge audience that you might be missing out on.
What you can expect to learn:
- Where your accessibility might be lacking
- Practical tips on improving your design to make it more inclusive and convert this undiscovered audience into customers.
Heather Reeve, Digital Accessibility Specialist - Scope
Ryan Kennedy, Adjustments and Accessibility Lead - Scope
View all Programme conference 2024

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