For marketing professionals and eCommerce managers that want to learn how to build a compelling brand narrative, understand the dynamics of direct-to-consumer (D2C) sales, and create strategies for ecommerce success.

 

This session delves into the journey of Beavertown Brewery, exploring how they leveraged storytelling to transform from a small brewery into an award-winning craft beer brand with a strong ecommerce presence. Their Marketing Director, Tom Rainsford, will discuss the importance of brand narrative, the role of distinctive design and assets, and effective strategies for engaging customers online. Learn how Beavertown's innovative approach to marketing and ecommerce can serve as a blueprint for your own brand's success.

 

What you can expect to learn/takeaway:

• How to craft a compelling brand story that resonates with your target audience.

• The significance of unique and eye-catching assets in standing out in a crowded market.

• Strategies for building and maintaining a strong online presence to drive D2C sales