Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Programme conference 2024

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How Philip Kingsley Eliminates “Bad Hair Days” with a Personalised Digital Strategy

19 Sep 2024
Data, Analytics & Personalisation
For marketers that want to understand how to build a premium D2C brand in a competitive omnichannel category like beauty
 
As a leading hair care retailer, Philip Kingsley has been bridging the gap between science and beauty since 1946. Learn how the brand applies the same scientific approach to its digital and marketing operations, leaning into new technologies in the pursuit of greater personalisation for its growing community of customers, helping them with their unique hair care needs.
 
What you can expect to learn:
- The challenge of encouraging customers to buy direct in a beauty category that is dominated by wholesale behemoths
- How Philip Kingsley have successfully marketed their hero haircare product, Elasticizer, with 1 sold every minute
- The importance of brand advocacy and customer personalisation when marketing a premium product
 
Chairperson
Adam Clarke, Managing Director - s360
Speakers
Sophie Rice, Digital Marketing Manager - PHILIP KINGSLEY
View all Programme conference 2024

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