Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Addictive Loyalty: Strategies for Retaining Customers in the Era of Instant Gratification

18 Sep 2024
Seamless Omnichannel

For Marketers and eCommerce Experts that want to understand the shape of loyalty in 2024 and drive better engagement and retention.

Earning customer loyalty is at the core of building sustainable business but in today’s noisy and diverse digital world where instant gratification dominates – how can we build loyalty?
In today's digital age, where social media and instant gratification dominate, retaining customers has become a complex task. Traditional methods like email and text messages are becoming less effective, prompting businesses to embrace social media to build customer loyalty. Despite the abundance of data available, many companies struggle to utilize it effectively. This presentation delves into the concept of addictive loyalty, exploring behavioural economics and strategies such as creating infinity loops, utilizing the Hook Canvas, and leveraging dynamic content personalization to not only retain customers but also keep them coming back.
What you can expect to takeaway:
· Understand the evolving landscape of customer loyalty in 2024, influenced by social media and the desire for instant gratification.
· Learn how to adapt traditional retention channels by integrating social media into your strategy.
· Explore advanced techniques like creating infinity loops, using the Hook Canvas, using AI tools and implementing dynamic content personalization to retain and engage customers.


Robert Manning, Head of Direct to Consumer & eCommerce - Biotiful Gut Health
View all Programme conference 2024

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