Upland Software Showcases Innovative Products Adestra and Waterfall at Technology for Marketing Event in London

Upland Software Showcases Innovative Products Adestra and Waterfall at Technology for Marketing Event in London

19 Sep 2023
Upland Software Hall: N14-N20 Stand: G20
Upland Software is showcasing two UK products at the Technology for Marketing (TFM) event in London, 27 – 28 September 2023. Customers and prospects will be able to speak to our experts and learn about the features, developments, and direction of Adestra and Waterfall.

Adestra enterprise email marketing software enables brands to deepen customer relationships with automated and personalized email programs. Adestra has helped several of the UK’s largest and most email-oriented companies improve their email marketing performance through powerful technology and award-winning support. Our team will be showcasing recent developments, including machine-learning powered personal delivery time. 

Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use mobile as an effective channel for timely notifications and promotions. Waterfall can also be used to execute customer engagement programs such as surveys, service adoption initiatives, and revenue growth programs such as personalized offers or upgrade and renewal campaigns. 

With SMS and rich messaging making a resurgence amongst UK consumers, brands have an opportunity to add Waterfall’s SMS capabilities as a highly effective and personal marketing channel to drive revenue. 

Our Senior Director of Product and Product Marketing, Rew Golding, will be speaking at TFM, discussing “A Richer Customer Experience: The New Frontier of Mobile Messaging”. 

“The mobile messaging landscape in the UK is at an exciting crossroads.  Customers are expecting more from the brands they trust, I am excited to talk about this evolution, the rich messaging revolution!  We, quite rightly, expect a conversation with our brands online, so why should this be different for mobile?  The transactional, automated SMS has its place, but rich messaging will deepen a brand’s relationship, and therefore loyalty, with its customers, all from their pocket.” 

Rew will be speaking on day 1 of TFM, 27 September at 16:10 in the Campaign Management & Execution Theatre 

To learn more about Adestra and Waterfall, visit https://uplandsoftware.com/waterfall and https://uplandsoftware.com/adestra respectively, or visit the Upland booth at stand G20.

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