Cookieless World Impact Assessments at TFM 2023
With Google recently announcing that in less than 100 days they will start to sunset third-party cookies (3PCs) for its Chrome browsers, the time has come for brands to stop sleeping on their first-party data and work out new strategies and technologies to enable them to thrive when third-party cookies are fully removed from the digital ecosystem.
As well as marking 100 days until the sunsetting of third-party cookies, Google also advised the audience at DMEXCO in Cologne in September that brands have zero days until they should be researching new solutions and evaluating where they currently use 3PCs in their digital channels. Furthermore, they confirmed that marketers will need third-party MarTech solutions to cooperate with their new Privacy Sandbox APIs, rather than expect DV360 or Google Ads to solve this for them.
Ultimately, the way that businesses are running their paid media campaigns, or undertaking retargeting strategies, will radically change. Despite this, Relay42's own global research of 319 CMOs found that 27% have no idea what Google's Privacy Sandbox is, let alone preparing for using it, and 72% of all respondents admitted that the loss of 3PCs poses a 'major challenge' for their businesses.
Relay42, leaders for 12 years in enabling brands to leverage their first-party data to drive their advertising and acquisition programs, will be inviting brand-side marketers to their stand C55 at the Technology for Marketing event for a Cookieless World Revenue Impact Assessment.
These revenue impact sessions will last 30 minutes with one of two experts that they are bringing to the event. These experts are already consulting with some of the largest brands in the world to help them thrive when 3PCs are deprecated. They will go through a Q&A exercise to analyse your entire paid media funnel from awareness to reconversion tactics, and then provide a number of recommendations to take back to your business.
If you would like to take advantage of this offer during the event, then you can drop by the stand for a limited number of appointments reserved for walk-ins, or pre-book online at Relay42's website here: https://relay42.com/l/technology-for-marketing-event-tickets
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Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning. -
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