Cookieless World Impact Assessments at TFM 2023

Cookieless World Impact Assessments at TFM 2023

25 Sep 2023
Relay42 Hall: N14-N20 Stand: C55
Understand how deprecation of third-party cookies will impact your ROAS and CPA

With Google recently announcing that in less than 100 days they will start to sunset third-party cookies (3PCs) for its Chrome browsers, the time has come for brands to stop sleeping on their first-party data and work out new strategies and technologies to enable them to thrive when third-party cookies are fully removed from the digital ecosystem.

As well as marking 100 days until the sunsetting of third-party cookies, Google also advised the audience at DMEXCO in Cologne in September that brands have zero days until they should be researching new solutions and evaluating where they currently use 3PCs in their digital channels. Furthermore, they confirmed that marketers will need third-party MarTech solutions to cooperate with their new Privacy Sandbox APIs, rather than expect DV360 or Google Ads to solve this for them.

Ultimately, the way that businesses are running their paid media campaigns, or undertaking retargeting strategies, will radically change. Despite this, Relay42's own global research of 319 CMOs found that 27% have no idea what Google's Privacy Sandbox is, let alone preparing for using it, and 72% of all respondents admitted that the loss of 3PCs poses a 'major challenge' for their businesses.

Relay42, leaders for 12 years in enabling brands to leverage their first-party data to drive their advertising and acquisition programs, will be inviting brand-side marketers to their stand C55 at the Technology for Marketing event for a Cookieless World Revenue Impact Assessment.

These revenue impact sessions will last 30 minutes with one of two experts that they are bringing to the event. These experts are already consulting with some of the largest brands in the world to help them thrive when 3PCs are deprecated. They will go through a Q&A exercise to analyse your entire paid media funnel from awareness to reconversion tactics, and then provide a number of recommendations to take back to your business.

If you would like to take advantage of this offer during the event, then you can drop by the stand for a limited number of appointments reserved for walk-ins, or pre-book online at Relay42's website here:

News for You

View all Press Releases
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here