Think Inside the Box - A Tool to Improve Marketing Workflows
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key insights were shared on tackling these issues head-on using Box's solution. Here are the highlights.
🎧 Listen to the Full Session
🔑 Key Insights
-
Hybrid Work Dynamics: The session emphasised the need for tools supporting both remote and on-site collaboration, crucial in today's hybrid work environment.
-
Content Management Challenges: Marketing departments often struggle with content versioning and asset location amidst a sea of technologies.
-
Version Control Woes: Despite advancements, version control remains a productivity roadblock for many marketing teams.
-
AI's Transformative Power: Advanced AI offers real-time content editing, tone adjustments, and rapid insights from extensive documents, revolutionising content creation processes.
-
Security Concerns: The discussion underscored the importance of data protection when leveraging AI platforms, highlighting security as a top priority.
-
Centralised Workflow: Centralising campaign materials and tools in a unified location emerged as a key strategy to enhance workflow efficiency and content management.
In essence, Box could be a solution for marketing teams to streamline their processes, enhance collaboration, and drive outstanding results.
Latest News
-
Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
-
)
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
)
Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. -
)
Pepsi unveiled anew logo for the first time in 14 years, starting a new era for the brand by channeling a sense of nostalgia. What branding lessons can we take away from it? -
)
Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine br ... -
)
Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Pasta Evangelists, the UK's premier fresh pasta company, has become a household name for foodies nationwide since its inception in 2017. With a turnover hitting £40m, their journey from the Dragon’s D ... -
)
By consolidating all your marketing tools under one roof (including AI capabilities, analytics, ads, and more), you’ll be fully equipped to give your visitors an exceptional experience. With Siteimpro ...
