Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

29 Apr 2024

Think Inside the Box - A Tool to Improve Marketing Workflows

Think Inside the Box - A Tool to Improve Marketing Workflows

Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key insights were shared on tackling these issues head-on using Box's solution. Here are the highlights.

🎧 Listen to the Full Session


🔑 Key Insights

  • Hybrid Work Dynamics: The session emphasised the need for tools supporting both remote and on-site collaboration, crucial in today's hybrid work environment.

  • Content Management Challenges: Marketing departments often struggle with content versioning and asset location amidst a sea of technologies.

  • Version Control Woes: Despite advancements, version control remains a productivity roadblock for many marketing teams.

  • AI's Transformative Power: Advanced AI offers real-time content editing, tone adjustments, and rapid insights from extensive documents, revolutionising content creation processes.

  • Security Concerns: The discussion underscored the importance of data protection when leveraging AI platforms, highlighting security as a top priority.

  • Centralised Workflow: Centralising campaign materials and tools in a unified location emerged as a key strategy to enhance workflow efficiency and content management.

In essence, Box could be a solution for marketing teams to streamline their processes, enhance collaboration, and drive outstanding results.

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