The Story of Candy Kittens With Jamie Laing
)
It was our most popular talk last year, and we're thrilled to bring you the sweet success story of Candy Kittens! Hosted by Andrew McClelland, co-founder of The Data Project, the discussion featured Jamie Laing and Edward Williams, co-founders of Candy Kittens, as they shared their journey from a hobby project to a leading confectionery brand. In this article, we're taking your through the key insights from their session.
Watch The Conference: The Story of Candy Kittens
Key Insights: From a hobby project to a leading confectionery brand
Brand First, Product Second
Candy Kittens began as a hobby and a brand concept, leveraging Jamie Laing's reality TV fame to build interest and an engaged social media following before even having a product.
Overcoming Doubts
Major retailers initially doubted the brand's longevity. However, through unwavering commitment to quality and a fun, innovative brand identity, Williams and Laing secured distribution and proved the sceptics wrong.
Emotional Connection
Differentiating themselves through high-quality ingredients, transparency, and unique collaborations, Candy Kittens focused on creating an emotional connection with customers by showcasing their personalities.
Leadership Challenges
As the business grew, hiring the right team, managing people, and learning to relinquish control were significant challenges. The founders emphasised the importance of developing new skills to lead effectively.
Continuous Improvement
Embracing a "better is possible" mindset, Candy Kittens continually innovates in product development, branding, company culture, and social impact, avoiding complacency at every turn.
Long-Term Vision
With ambitions to become a generational brand, Candy Kittens aims to dominate the UK confectionery market before expanding globally. This long-term vision drives their strategic decisions and growth efforts.
More inspiring session at Technology for Marketing and eCommerce Expo!
This session provided valuable insights into the entrepreneurial journey, highlighting the importance of brand identity, quality, customer connection, and continuous improvement in building a successful business. You want more stories like this? Join us on 18-19 September 2024 at ExCeL London to learn from our hundreds of speakers.
Latest News
-
)
Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
)
In this interview, Luka Matutinovic discusses how LELO is staying ahead of industry trends with a focus on innovation and consumer-driven strategies. He reflects on his career journey and the key insi ... -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ...
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
