Standing room only at the final day of CloserStill Media's Technology for Marketing and eCommerce Expo 2022
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event.
London, 30 September 2022 – CloserStill Media yesterday marked the close of eCommerce Expo and Technology for Marketing 2022 by welcoming thousands of technology buyers and influencers representing brands such as Adobe, Barclaycard, Empathy.co, Google, IMRG, Microsoft, Shopware, Virgin Media, and more.
With the boom of eCommerce businesses and digital marketing during recent years, eCommerce Expo and Technology for Marketing emanated from the London ExCeL for the first time. The conference programme was stacked with 12 streams that featured more than 200 insightful sessions.
“We moved to the ExCeL because we needed a bigger venue to satisfy the growing appetite of business leaders looking to network, learn, and collaborate with thousands of peers, as well as source their next great idea from hundreds of exhibitors offering innovative solutions and services. We have big plans on the horizon to make next year’s even bigger!” said Graeme Howe, Event Director at CloserStill Media.
Following a successful first day, Day two was highlighted by keynotes presented by TEDx Speaker, Karl Lillrud and Dragon’s Den Star, Sara Davies. Karl took the jam-packed theatre of guests on a journey into the future, exploring big opportunities to appeal to and understand the new generation of consumers, while Sara shared how staying true to customers and building communities can create loyal and engaged consumers.
“The event has been insightful, knowledgeable, and there’s a lot to learn. The lineup of speakers is great, the topics are relevant, and it is information that can be used across all segments of business. Events like this open your mind and understanding from a broad industry perspective,” said Melissa Van Schalkwyk from Adobe.
A common theme throughout the events was personalising the customer experience whilst remaining trustworthy and privacy-conscious once third-party cookies cease to exist within the coming years.
“Honesty and transparency are key. You must show trust and build it through your behaviour with your communities. It’s about constantly showing that and having a two-way dialogue with the audience,” said Jumoke Adekunle, Global Brand Marketing Lead at Depop.
This can be achieved through a variety of strategies, including creating seamless and localised payment options for customers, deploying AI-powered recommendations and AI-driven personalised conversations through chatbots, and even building passionate brand advocates who know what it is like to be a customer.
“The whole day has been really eye-opening. I have been thinking about the trends for next year and the way that the market and demographics are changing. We have definitely come away with good actionable and practical ideas to put into our campaigns,” said Jonathan Carter-Chapman, Portfolio Marketing Director at Northstar Travel Group.
To help visitors find their next idea to reach their business and marketing goals, more than 250 leading brands exhibited at eCommerce Expo and Technology for Marketing, including Attentive, The Drum, IMRG, Laybuy, Mastercard, Metapack, Mindtree, Mollie, Pinterest, Royal Mail, Spyrosoft eCommerce, Stripe, TrueCommerce, Trustpilot, Wish, Worldline, and Zendbox.
“There are a lot of new solution providers in the market. We have been speaking with people on the stands and developed at least five good partnerships, which could develop into something,” said Jan Stefe, Managing Director at Eurosender.
On the evening of 28 September, 21 of the best and brightest in eCommerce were also recognised at the eCommerce Awards. Winners included Iceland for Best Loyalty Campaign, Virgin Media O2 for the Best eCommerce Team, and Sainsbury’s Argos for Best UK eCommerce Site of the Year.
The team at Sainsbury’s Argos said: “We are constantly innovating and iterating to not only meet ever-evolving customer needs and behaviours, but to exceed them. We use the latest technologies to enrich the customer journey and truly delight, while ensuring that shopping with Argos is as frictionless as possible. We hope to be delighting customers however they choose to shop, into our next half-century and beyond.”
eCommerce Expo and Technology for Marketing will return to the London ExCeL next year on 27 and 28 September 2023.
About CloserStill MediaCloserStill Media organises international B2B tradeshows. In the technology markets, these events reach across five global territories, over 40,000 delegates and over 1,500 exhibitors. Its portfolio includes some of the fastest growing and award-winning events, including eCommerce Expo and Technology for Marketing. eCommerce Expo is the UK's biggest and best-loved event for retail, including more than 300 exhibitors, 200 hours of conference sessions, and 10,000 visitors. Technology for Marketing brings together the best and brightest creatives for two days of networking, inspiration, and opportunities to find the most innovative MarTech solutions. For more information, visit www.closerstillmedia.com.
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