Startup Story: Going from 0 to '1M, creating a brand from scratch
)
Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine brand in late 2020, they assumed they could rely on 'tried and tested' marketing strategies... It turns out, startup life throws some curve balls! Join Laura Riches for a light-hearted take on lessons learnt marketing a brand from scratch - the successes, failures and practical tips to bring the challenger brand Laylo to life.
Key Insights
Discover key insights from Laura Riches, Co-founder of Laylo and former Marketing Director at Naked Wines:
- Passion-Driven Innovation: Founders identified a passion for quality boxed wine, leading to the creation of a premium, design-focused brand.
- Smart Demand Validation: Quick sell-out of a test batch validated market demand, prompting full-time commitment in early 2021.
- Effective Low-Budget Marketing: Personal, scrappy efforts like distributing corkscrews surpassed paid digital ads in early exposure.
- Narrative Building: Growing business shifted focus to consistent social media storytelling and personal brand development.
- Viral Organic Reach: An "anti-Facebook" email newsletter offer gained viral traction, showcasing the potency of organic reach.
- Word-of-Mouth Growth: Turning off paid social media ads, the business thrives through word-of-mouth, events, and creative low-cost tactics.
🎧 Listen to the full session
Latest News
-
.png/fit-in/500x500/filters:no_upscale())
Storytelling is one of the most important tools in the kit box for everyone focused on creating a successful marketing campaign. Ann the Storycoach teaches you to spot the storytelling in TV. -
.png/fit-in/500x500/filters:no_upscale())
In order to keep your business competitive and successful, it is important to carve out the time to create a strategic approach to your marketing. -
)
A review of the latest trends to inform your digital marketing approach -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
.png/fit-in/500x500/filters:no_upscale())
Meet Julia, a creative powerhouse who embarked on a transformative journey in the advertising industry. Learn more about how she's working to build a future-proofed in-house agency at Specsavers. -
)
Understanding your audience is key to developing impactful marketing. Here's how James Sharman leverages consumer insights and personalisation to craft empathetic marketing campaigns. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
-(2000-×-600px)-(1920-×-1080px).png/fit-in/500x500/filters:no_upscale())
Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
)
From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
