Startup Story: Going from 0 to '1M, creating a brand from scratch
)
Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine brand in late 2020, they assumed they could rely on 'tried and tested' marketing strategies... It turns out, startup life throws some curve balls! Join Laura Riches for a light-hearted take on lessons learnt marketing a brand from scratch - the successes, failures and practical tips to bring the challenger brand Laylo to life.
Key Insights
Discover key insights from Laura Riches, Co-founder of Laylo and former Marketing Director at Naked Wines:
- Passion-Driven Innovation: Founders identified a passion for quality boxed wine, leading to the creation of a premium, design-focused brand.
- Smart Demand Validation: Quick sell-out of a test batch validated market demand, prompting full-time commitment in early 2021.
- Effective Low-Budget Marketing: Personal, scrappy efforts like distributing corkscrews surpassed paid digital ads in early exposure.
- Narrative Building: Growing business shifted focus to consistent social media storytelling and personal brand development.
- Viral Organic Reach: An "anti-Facebook" email newsletter offer gained viral traction, showcasing the potency of organic reach.
- Word-of-Mouth Growth: Turning off paid social media ads, the business thrives through word-of-mouth, events, and creative low-cost tactics.
🎧 Listen to the full session
Latest News
-
)
Gain insights from industry leaders on the power of authenticity in influencer marketing, the impact of emotional content, attention-grabbing PR stunts, and the significance of consistency in influenc ... -
)
Navigating the intricate world of content marketing in the tech industry demands a strategic approach. Gavin Jordan's insights from The Drum's Open Mic provide a roadmap for tech companies to create c ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Customer Experience (CX) stands at the forefront of business priorities, and at Technology for Marketing, Benjamin Honorato, a Solutions Engineer at SurveyMonkey, illuminated the path to mastering thi ... -
)
Jazmin Beale, Head of Marketing and Brand at Queen Elizabeth Olympic Park, shared the secrets behind the park's transformation into London's fastest-growing cultural hub during a recent keynote sessio ... -
)
In the fast-paced digital landscape, where trends come and go, one tool has stood the test of time and continues to wield considerable influence: email. Access the exclusive Keynote insights from Tech ... -
)
Embark on a journey into the fascinating intersection of neuroscience and digital content creation with Harry Sumner, the Head of SEO and Content at Roast. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
)
It’s just a few days until Technology for Marketing, and our 300+ exhibitors are gearing up to offer you the best solutions in the industry. Who do you want to meet? -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Gordon, a seasoned entrepreneur consultant, author, and podcast host, sharing expert insights on influence and community building.
