Your Month of August in Marketing
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Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
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London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
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Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. -
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Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Pasta Evangelists, the UK's premier fresh pasta company, has become a household name for foodies nationwide since its inception in 2017. With a turnover hitting £40m, their journey from the Dragon’s D ... -
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By consolidating all your marketing tools under one roof (including AI capabilities, analytics, ads, and more), you’ll be fully equipped to give your visitors an exceptional experience. With Siteimpro ...
