As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated opportunity to utilise structured company data, product details, and customer interactions, allowing businesses to achieve a competitive advantage by crafting hyper-personalised experiences that not only resonate with their audience but also amplify engagement, loyalty and sales.

Pimcore stands out as a guiding light, offering tools that empower businesses to transform their data repositories into highly targeted experiences on both owned and third-party channels

In this session, find out about:

- The most invaluable data that the majority of companies neglect, which could notably enhance their marketing ROI

- Strategies to render personalisation feasible without overburdening your staff

- How Pimcore aids in refining your marketing messaging for each channel and marketplace

Key insights: 

• Structured Data is Essentials: Panellists stressed its role in modern functionalities, emphasising real-world online experiences.

• Comprehensive Data for Search Success: To excel on major platforms, businesses must present organised data, including product details, reviews, images, FAQs, and location data.

• Tackling Data Challenges: Despite scattered data hurdles, starting with basic collection and progressing towards advanced personalisation is crucial.

• Invest in Robust Data Infrastructure: Panellists emphasised its necessity for businesses to stay competitive and relevant.

• Localisation Matters: Embrace data management with diverse languages and regional considerations for a global impact.

• Audience Q&A Insights: Explored best practices in data structuring and the adaptability of data management across platforms.

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