The Marketing Gold Rush: Capitalising on personalisation and structured data with PIMcore
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As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated opportunity to utilise structured company data, product details, and customer interactions, allowing businesses to achieve a competitive advantage by crafting hyper-personalised experiences that not only resonate with their audience but also amplify engagement, loyalty and sales.
Pimcore stands out as a guiding light, offering tools that empower businesses to transform their data repositories into highly targeted experiences on both owned and third-party channels
In this session, find out about:
- The most invaluable data that the majority of companies neglect, which could notably enhance their marketing ROI
- Strategies to render personalisation feasible without overburdening your staff
- How Pimcore aids in refining your marketing messaging for each channel and marketplace
Key insights:
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Structured Data is Essentials: Panellists stressed its role in modern functionalities, emphasising real-world online experiences.
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Comprehensive Data for Search Success: To excel on major platforms, businesses must present organised data, including product details, reviews, images, FAQs, and location data.
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Tackling Data Challenges: Despite scattered data hurdles, starting with basic collection and progressing towards advanced personalisation is crucial.
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Invest in Robust Data Infrastructure: Panellists emphasised its necessity for businesses to stay competitive and relevant.
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Localisation Matters: Embrace data management with diverse languages and regional considerations for a global impact.
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Audience Q&A Insights: Explored best practices in data structuring and the adaptability of data management across platforms.
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