March 2024 in Marketing
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The European Parliament approves the first ever regulatory framework governing the use of AI systems
In March, The European Parliament passed the AI Act, establishing the first regulatory framework for AI usage. This act puts AI systems into four categories based on societal risk, with strict controls for high-risk tech like self-driving cars and lighter regulations for less risky AI. The rules take effect in May 2025, but high-risk AI regulations will apply three years later. Despite sparking debate, the act is broadly seen as a key measure to safeguard people from reckless AI development and to increase consumer trust in AI technologies.
Meta goes down for two hours
Meta goes down for two hours
Meta experienced a global outage lasting over two hours due to a technical issue, affecting hundreds of thousands of users worldwide. Despite appearing minor, the outage saw over 550,000 disruption reports for Facebook and about 92,000 for Instagram, as tracked by Downdetector.com. In today’s world increasingly dominated by AI and new tech, where Meta's often considered as ‘old school’, this incident highlights the significant role its apps still play in daily life.
Google Introduces a new privacy-focused measurement tool for marketers
This move comes as Google prepares to eliminate third-party cookies later this year. Meridian, which is an open-source Marketing Mix Model (MMM), allows advertisers to evaluate their campaign's effectiveness without compromising user privacy. Initially available to a limited number of users, Google intends to make Meridian accessible to all marketers and data scientists soon.
Starbucks sunsets global CMO role to focus on regional units
Starbucks has decided to phase out its global Chief Marketing Officer (CMO) position as it shifts focus towards regional operations. This move follows the promotion of former global marketing leader Brady Brewer to CEO of international operations. Instead of a single global marketing role, Starbucks will support marketing efforts through regionally based units. Additionally, the company introduced two new executive positions to steer marketing and innovation. Known for blending global branding with local execution— a strategy often termed 'glocal '— Starbucks aims to continue adapting to local customer preferences while maintaining its core brand values.
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Influencers have become influential drivers for brand growth and audience expansion. This Technology for Marketing session on influencer marketing, led by Gordon Glenister, a global influencer marketi ... -
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Uncover the secrets behind the Financial Times' success in mastering content personalisation through automation. -
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Replicating an intimate in-store customer experience on digital platforms has become a pivotal focus for brands. Josh Dawe, Martech Lead at French Bedroom, unravelled the nuances of achieving this dig ... -
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When it comes to perfecting your digital strategy, it's crucial to grasp and tackle the hidden costs of bounce rates. -
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In a landscape dominated by AI, understanding the reasoning behind the algorithms is not just a choice but a strategic advantage for marketers. -
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The landscape of customer communication is undergoing a profound transformation, and at the heart of this evolution is the rise of rich messaging channels. -
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Ian Gibbs presents The CMO Effectiveness Toolkit, a valuable resource designed to empower marketing professionals with tools and insights crucial for demonstrating the true value of marketing spends. -
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Explore the nuanced challenges of purposeful branding in this session by Scott Somerville, CMO of E.ON U.K., as he delves into the pitfalls of perfectionism and the strategic use of imperfections to f ... -
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The role of in-house agencies has evolved into a powerhouse of creativity and innovation. Julia Arenson, the Head of Creative Operations at Specsavers, took centre stage at the Technology for Marketin ... -
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Gain insights from industry leaders on the power of authenticity in influencer marketing, the impact of emotional content, attention-grabbing PR stunts, and the significance of consistency in influenc ... -
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Navigating the intricate world of content marketing in the tech industry demands a strategic approach. Gavin Jordan's insights from The Drum's Open Mic provide a roadmap for tech companies to create c ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
