22 Jan 2024
Implementing 2033's Best Marketing Practices Today
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Take a peek into the future with this presentation about the challenges that digital marketers will face, and how to address them today, with Dimitrios Rokos, Chief Commercial Officer of WayMore.
Key Insights
- Competitor Intelligence: Utilise AI for scraping competitor websites and social media, informing strategic promotional campaigns.
- AI Chatbots: Train AI chatbots with product and campaign data for efficient handling of customer queries and conversations.
- Content Optimisation: Leverage AI to optimise content, enhancing SEO performance and strengthening branding efforts.
- AI-Generated Social Media: Utilise AI for creating relevant social media posts and comments aligned with brand identity and audience preferences.
- Personalisation and Segmentation: AI facilitates customer segmentation, personalised messaging, optimal channel selection, and coordinated omnichannel campaigns.
- Real-Time Optimisation: Implement AI for real-time campaign optimisation, task automation, and advanced analytics to enhance overall performance.
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