Fireside chat: Gousto, a data company that loves food?
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Tech shared insights into their journey of scaling subscription ecommerce.
Listen to the Full Session
Key Insights:
-
Tech Empowers Personalisation: Shaun Pearce discussed Gousto's use of machine learning and algorithms to offer personalised recipe box subscriptions, enhancing customer experience.
-
Integration of Tech and Business: Gousto's adoption of cross-functional squads fosters collaboration, accountability, and empathy between tech and business teams, driving alignment towards common goals.
-
Test, Iterate, Improve: Rapid iteration based on customer feedback is pivotal for product enhancement. Gousto exemplifies this by continuously refining content, such as email recommendations, to better cater to customer preferences.
-
Flexible Subscription Platform: The creation of a flexible subscription platform, accommodating changing box contents, underscores Gousto's commitment to meeting evolving customer needs and preferences.
-
Seamless Customer Experience: Simplified subscription processes and seamless product experiences are crucial in retaining customers in the subscription model, highlighting Gousto's focus on customer convenience.
-
AI for Enhanced Customisation: Gousto explores AI applications like generative models to expand recipe choices and customisation, streamlining operations while catering to diverse dietary needs.
Gousto's success story exemplifies the symbiotic relationship between data, technology, and customer-centricity in driving growth in subscription eCommerce. As the subscription economy continues to thrive, lessons from Gousto's journey are invaluable for businesses navigating this landscape.
Latest News
-
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
)
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
)
Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals. -
)
Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Thanks to CPDme, your attendance at Technology for Marketing and eCommerce Expo will be accredited this year! -
)
Oliver Shayer, Boots UK's Omni-Media Director delves into how brands can blend online convenience with immersive in-store experiences to create interactions that resonate with Gen Alpha.
