Fireside chat: Gousto, a data company that loves food?
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Tech shared insights into their journey of scaling subscription ecommerce.
Listen to the Full Session
Key Insights:
-
Tech Empowers Personalisation: Shaun Pearce discussed Gousto's use of machine learning and algorithms to offer personalised recipe box subscriptions, enhancing customer experience.
-
Integration of Tech and Business: Gousto's adoption of cross-functional squads fosters collaboration, accountability, and empathy between tech and business teams, driving alignment towards common goals.
-
Test, Iterate, Improve: Rapid iteration based on customer feedback is pivotal for product enhancement. Gousto exemplifies this by continuously refining content, such as email recommendations, to better cater to customer preferences.
-
Flexible Subscription Platform: The creation of a flexible subscription platform, accommodating changing box contents, underscores Gousto's commitment to meeting evolving customer needs and preferences.
-
Seamless Customer Experience: Simplified subscription processes and seamless product experiences are crucial in retaining customers in the subscription model, highlighting Gousto's focus on customer convenience.
-
AI for Enhanced Customisation: Gousto explores AI applications like generative models to expand recipe choices and customisation, streamlining operations while catering to diverse dietary needs.
Gousto's success story exemplifies the symbiotic relationship between data, technology, and customer-centricity in driving growth in subscription eCommerce. As the subscription economy continues to thrive, lessons from Gousto's journey are invaluable for businesses navigating this landscape.
Latest News
-
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
)
In this interview, Luka Matutinovic discusses how LELO is staying ahead of industry trends with a focus on innovation and consumer-driven strategies. He reflects on his career journey and the key insi ... -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}