)
How to deal with changes to consumer data privacy
For ecommerce marketers, it’s not easy to constantly find new users, sell them on your value proposition repeatedly, or build a brand the way you want, especially when acquisition costs are climbing steeply. This work is only going to become exponentially harder with the changes Apple and Google are making to protect consumer privacy.
If you’re like most businesses that rely on third-party platforms to source your traffic, there’s a troubling road ahead. Not only will acquiring new users become much harder, but marketing efficiency will tank and you’ll be forced to evaluate your investments across the entire funnel—not just the top. So, what should you do? Read on to hear a CMO's advice on how to deal with changes to consumer data privacy.
Visit here for more information: https://www.klaviyo.com/blog/consumer-data-privacy-regulations-marketing
News for You
-
Get to know Fiona Gordon, Ogilvy's CEO
23 Sep 2021 eCommerce Expo MarketingHaving made your way up to CEO at Ogilvy, you’ve worked across several retail clients. Can you explain the importance cross channel commerce is in creating an effective brand experience? - Read more t ... -
“2020 will be remembered as the year people digitally transformed.” In an interview with Richard Robinson
19 Aug 2021Ahead of the Ecommerce Expo & Technology for Marketing September events, we caught up with Richard Robinson. Richard is Managing Director of Xeim Engage, incorporating Econsultancy & Oystercatchers an ... -
Are you ready for eCommerce Expo and Technology for Marketing?
22 Jul 2021 Harriet Fawcett, CloserStill MediaAfter a huge success in 2020 and March 2021, eCommerce Expo and Technology for Marketing are back again, this time taking place virtually on 28th – 30th September 2021. Brought to you by CloserStill M ... -
Raconteur in the Times Future of Ecommerce Report is available to download
03 Jun 2021 VariousWe’re excited to announce that we have partnered with Raconteur to publish a report on the 'Future of Ecommerce' in The Times. This 16-28 page report highlights trends and innovations in ecommerce to ...