Dodge the blame: 5 must-have Marketing moves for 2026
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1. SEO isn’t dead, It’s Just evolving (Episode 91)
Straight from the horses’ mouth: "SEO isn’t dying, it’s just evolving." - Sam Dunning, E91: SEO Can't Die and Won’t Die
Takeaway for 2026: Stop feeding into sensationalist doom‑scrolling. Instead, build a revenue-focused SEO playbook: target long-tail, “alt‑vs” or niche jobs‑to‑be‑done pages. Convince the board with ROI, not bravado.
Don’t get blamed for thinking SEO’s a has-been, prove it’s your hidden revenue weapon.
2. Build robust LinkedIn systems, not silly rituals (Episode 90)
In E90: Trigger Bingo, marketers air their worst pet peeves, and it cripples sanity.
But the saviour emerges in Brad Zomick’s, LinkedIn Famous episode featuring the BIOM duo: “Systems beat inspiration,” consistently post two times a day, tag new followers, queue content, and smash the algorithm before it crushes you.
2026 Must-Win: Ditch the chaos. Ghost bots? Forget them. Create a relentless, scalable content rhythm that safeguards your sanity, and your engagement.
Avoid blame for random, sporadic content. You’ve got systems now, so you’ve got strategy.
3. Skip vanity; worship the metrics that move the needle (Episode 75)
E75: Vanity vs. Hard Marketing Metrics in B2B lays it bare: marketers, stop idolising likes and impressions, focus on what drives revenue.
2026 Action: Build dashboards that highlight pipeline influence, customer lifetime value, conversion velocity, stuff boards give a damn about.
Dodged blame potential: You're not just chasing vanity, you're championing commercial metrics that pay salaries.
4. Boardroom swagger: tell a story, not a spreadsheet (Episode 87)
E87: Slay your Board Meeting with Chris Kelly shows how marketers freak out over board meetings, but it doesn't have to be the sweaty-palms show.
Takeaway for 2026: Be the marketer who walks in with narrative arc, bottom-line data, and tagged follow-ups. Data second, narrative first. Rehearsals: a must.
Avoid blame for being the “slide-clicker.” You're now the boardroom storyteller.
5. Stop guessing! let customers lead (Episode 86)
In E86: Stop Guessing: Customer-Powered Marketing, Helen Saxton rips the marketing-from-a-vacuum trend. Marketers, listen to customers, not your gut.
Your 2026 hack: Build always-on feedback loops, social comments, CS tickets, NPS, and interviews. Then let actual buyer voices fuel everything from product positioning to muscle‑memory content.
Escape the blame cycle of launching guesswork. You’re now marketing buttressed by real data and human insight.
Wrap-up: your 2026 cheat‑sheet
| Episode (2025) | Lesson | Action in 2026 |
| E91 (SEO evolving) | SEO’s evolving, not dead | Create long-tail, revenue-focused SEO pages |
| E90 (LinkedIn systems) | Systems > impulse | Implement content cadence and tagging systems |
| E75 (Metrics) | Hard metrics over vanity | Focus dashboards on real revenue impact |
| E87 (Board meetings) | Narratives win over slides | Lead boardrooms with compelling stories |
| E86 (Customer insight) | Data > gut | Embed customer feedback loops in everything |
Final pep-talk
Let’s be real: 2026 will hand marketers a million ways to get blamed for everything from clickbait to black-hat bots. But you? You’re sharper, bolder, and armed with lessons from Blame It On Marketing Season 2025. You’ve revamped your SEO, built content systems that don’t suck, focused on real metrics, nailed boardroom storytelling, and let customers lead your strategy.
Next year? You’re not just in the game. You’re winning it. And if anyone tries to blame you? Just laugh, point to these episodes, and keep sipping that victory tea.
Tune into Blame It On Marketing for the full lowdown, just hit their YouTube to binge. Let's make 2026 the year marketing finally stops being the scapegoat.
Cheers to being unapologetically brilliant (and a little bit spicy) in 2026.
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