David Williams' Predictions
)
David predicts that smartphone web page load speeds will become a major focus this year: Like it or not, when Google makes an update to its logarithms, you need to take notice.
In May 2021, the oft delayed Core Web Vitals will finally go live. Google will start ranking pages on mobile first site speed, as well as other Core Web Vitals – Safe Browsing, HTTPs and Interstitial intrusiveness - with page loading speed being poor, there is a huge risk to your SEO search traffic.
While many issues are easy to resolve - image optimisation, there is a Catch 22 that is not easy to solve. Slower speeds are often due to precisely the technologies that differentiate a retailer - personalisation, dynamic content, MVT testing, live chat etc. A renewed focus will be needed to improve the Core Web Vitals, and more pressure will be put on technology suppliers to improve their code - as retailers will end up having to balance the ROI of utilising these technologies vs the downside of less people actually seeing the pages in the first place.
David will be speaking on this topic at the march event:
Day 2: Wednesday 3rd March
Finders Keepers: Attracting & Converting Customers via Search and UX
Chair: Branwell Johnson, Director of Content, Propeller Group
David Williams, ex-eCommerce Director, Aspinal of London
Tom Brand, Head of SEO, Found
Juliette van Rooyen, Founder & Head of SEO, VR Squared
Latest News
-
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ... -
)
In an era where technology is reshaping the marketing landscape, the role of Artificial Intelligence (AI) has become pivotal in driving business results. To delve into the intersection of AI and marke ... -
)
Meet Samantha, currently the Head of Marketing Automation at the Financial Times. -
)
In this session, Rachael Kotadia and Danni Hunt from RedEye teared up the rule book and addressed some of the marketing myths that B2C marketers face today to help you be a better marketer and smash y ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
