D-Pads and Deep Pans: Customer-Centric Experimentation with Playstation, Domino’s and LeanConvert
)
In this session, industry leaders Tina Patel (Sony Playstation), Stuart Jones (Domino's), Bhavik Patel, and Stuart Nelson (LeadConvert) shared valuable insights on customer-centric experimentation.
Listen to the Full Session:
Key Insights:
-
Start Small, Prove Value: Begin experiments with minimal resources to demonstrate effectiveness before scaling. Simple tools can suffice initially, treating setup as an experimental process.
-
Focus on Customer Experience: Prioritise optimising customer experience and funnel conversion over increasing traffic volumes.
-
Personalisation with Transparency: Implement transparent personalisation strategies that respect user privacy and anticipate their needs effectively.
-
Measure Incremental Impact: Measure incremental revenue and adoption across the business to showcase return on investment and gain stakeholder support.
-
Future Trends: Future experimentation will likely involve deeper segmentation and careful management of data sharing to enhance personalised experiences.
These insights from leading experts provide actionable strategies for businesses aiming to enhance their experimentation and customer engagement efforts.
By focusing on these principles, businesses can drive meaningful improvements in customer satisfaction and business outcomes.
Latest News
-
)
In this conference, Greg Landon, Head of Marketing at Leadoo, provided key insights into the growing importance of website sessions for marketers. -
)
Experts from HubSpot, Vodafone Business, BBC, ScoreApp, and Echo discussed leveraging AI, personalisation, and future MarTech trends to drive growth and enhance customer experiences for growing busine ... -
)
In this conference Nick Primmer, ASDA's Senior Media Manager and Kat Broomhead, Managing Partner at Spark Foundry provided key insights on harmonising brand and performance marketing, using the analog ... -
)
Emma Davis and Ruta Sudmantaite from "Blame it on Marketing" discuss career journeys, marketing challenges and pressures, how to tackle the marketing blame while avoiding burn out. -
)
Elinor's career journey and advice Tell us about your career so far and the essential turning points that got you where you are today. I started my journey in the charity sector in community building, ... -
)
Discover expert strategies from PlayStation, Domino's, and LeanConvert on customer-centric experimentation for business growth and enhanced user engagement. -
)
Discover how Community Marketing can boost brand promotion and sales with insights from Gerry Sherwood. Practical strategies for effective engagement. -
)
Key insights on how the Victoria Beckham brand excels in creating a world-class digital customer experience. -
)
Patrick Zinga shares his expertise in data-driven marketing, continuous learning, consumer-centric strategies, and technological integration to enhance growth and engagement. -
)
Digital marketing always moves at a fast pace. Need a quick refresher of how far we've come in the past year? -
)
Get ready for an inspiring journey through the sweet success story of Candy Kittens! -
)
The hunt for the Top 100 Marketing Influencers of 2024 has officially begun. This prestigious index seeks to identify and celebrate the leading minds in the marketing industry.
