D-Pads and Deep Pans: Customer-Centric Experimentation with Playstation, Domino’s and LeanConvert
)
In this session, industry leaders Tina Patel (Sony Playstation), Stuart Jones (Domino's), Bhavik Patel, and Stuart Nelson (LeadConvert) shared valuable insights on customer-centric experimentation.
Listen to the Full Session:
Key Insights:
-
Start Small, Prove Value: Begin experiments with minimal resources to demonstrate effectiveness before scaling. Simple tools can suffice initially, treating setup as an experimental process.
-
Focus on Customer Experience: Prioritise optimising customer experience and funnel conversion over increasing traffic volumes.
-
Personalisation with Transparency: Implement transparent personalisation strategies that respect user privacy and anticipate their needs effectively.
-
Measure Incremental Impact: Measure incremental revenue and adoption across the business to showcase return on investment and gain stakeholder support.
-
Future Trends: Future experimentation will likely involve deeper segmentation and careful management of data sharing to enhance personalised experiences.
These insights from leading experts provide actionable strategies for businesses aiming to enhance their experimentation and customer engagement efforts.
By focusing on these principles, businesses can drive meaningful improvements in customer satisfaction and business outcomes.
Latest News
-
)
Emma Davis and Ruta Sudmantaite from "Blame it on Marketing" discuss career journeys, marketing challenges and pressures, how to tackle the marketing blame while avoiding burn out. -
)
Elinor's career journey and advice Tell us about your career so far and the essential turning points that got you where you are today. I started my journey in the charity sector in community building, ... -
)
Discover expert strategies from PlayStation, Domino's, and LeanConvert on customer-centric experimentation for business growth and enhanced user engagement. -
)
Discover how Community Marketing can boost brand promotion and sales with insights from Gerry Sherwood. Practical strategies for effective engagement. -
)
Key insights on how the Victoria Beckham brand excels in creating a world-class digital customer experience. -
)
Patrick Zinga shares his expertise in data-driven marketing, continuous learning, consumer-centric strategies, and technological integration to enhance growth and engagement. -
)
Digital marketing always moves at a fast pace. Need a quick refresher of how far we've come in the past year? -
)
Get ready for an inspiring journey through the sweet success story of Candy Kittens! -
)
The hunt for the Top 100 Marketing Influencers of 2024 has officially begun. This prestigious index seeks to identify and celebrate the leading minds in the marketing industry. -
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ...
