Community Marketing. What? Why? How?
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This session led by Gerry Sherwood, Head of Client Success at Gleanin, highlighted crucial strategies for effective community marketing:
Listen to the Full Session:
Key Insights:
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Definition and Purpose: Community marketing empowers communities to authentically promote products and services.
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Engagement Tactics: Motivate stakeholders with personalised incentives and easy-to-use promotional tools for effective engagement.
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Advantages of Advocacy: Community advocacy builds trust and cuts through online noise, enhancing brand credibility.
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Measurement and Iteration: Monitoring engagement metrics informs strategy adjustments and identifies influential channels and advocates.
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Technology Integration: Seamless community marketing technology facilitates effortless participation for brands and community members alike.
Implementing these insights can significantly boost brand visibility, credibility, and sales through empowered community engagement.
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