31 May 2023
May 2023 in Marketing
)
Bite-size updates on what happened in Marketing in May, to keep you ahead of the curve and inform your campaigns.
- Social media ad spend drops for the first time
- As studies continue to roll out on the impact of AI on consumer habits, a new study by Sitecore reveals deep-dives into how AI will change marketers' habits
- Amazon has started leveraging AI to streamline the delivery process
- A Retail Brew and Harris Poll survey reveals 65% of Americans would likely stop shopping at a store where they have a negative experience, and highlights how important positive customer experience is
- Amazon, Etsy and eBay set out to help small businesses with the eBay grant program, the Amazon Business Small Business Grants program and the Etsy Design Awards
Social media and search engine updates May 2023
- Google powers up its search engine with AI
- The company reinstated a commitment to user privacy protection, and will disable third-party cookies for 1% of users in Q1 2024 by migrating them to Privacy Sandbox in the first part of their plan
Meta
- Meta's new app to compete with Twitter should launch in June 2023. A chance to be among the first to leverage the new social media platform.
- The social media giant adds new lead generation tools on Facebook
- The platform introduces the 'Instagram search results' Ads Placements via the Instagram Marketing API
- Twitter is bringing back keyword targeting for ads
- Twitter blue subscribers can now upload 2-hour videos in app
Youtube
- YouTube starts implementing 30-seconds unskippable ads on connected TVs
- The video-sharing platform decided to remove its Stories feature next month
- Community posts are now available to all channels
- Direct messaging for company accounts and pages is being introduced by the platform. This will allow brands to interact with their users directly and answer customer queries
- The platform now adds more verifications in job listings
TikTok
- TikTok launches 'the Artist Impact Program' to allow brands and businesses to use music from artists while compensating them.
- The app launched animated video stickers for direct messages
- TikTok is also leveraging AI, testing a new AI chatbot in the app
Latest News
-
)
A review of the latest trends to inform your digital marketing approach -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
.png/fit-in/500x500/filters:no_upscale())
Meet Julia, a creative powerhouse who embarked on a transformative journey in the advertising industry. Learn more about how she's working to build a future-proofed in-house agency at Specsavers. -
)
Understanding your audience is key to developing impactful marketing. Here's how James Sharman leverages consumer insights and personalisation to craft empathetic marketing campaigns. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
-(2000-×-600px)-(1920-×-1080px).png/fit-in/500x500/filters:no_upscale())
Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
)
From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
