From "A-ha " to "Ta-da": Bridging insight to activation
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'Ta-da': Bridging insight to activation." Let's explore the key insights:
🎧 Listen to the Full Session
Session Key Insights
-
Zero-Party Data Revolution:
Umar Akhtar highlighted the importance of zero-party data in uncovering consumer motivations, filling gaps left by traditional data sources.
-
Methodical Actionable Insights:
Russell Plunkett detailed Qudo.ai's systematic approach, from posing precise business questions to utilising AI algorithms for segmentation, ensuring insights are actionable, not just informative.
-
Personalised Archetype Profiles:
Plunkett revealed the use of natural language models to craft personalised archetype profiles, enabling tailored communication strategies.
-
Understanding the 'Why':
Akhtar emphasised the significance of understanding the 'why' behind consumer behaviours, making data actionable for targeted and meaningful communication.
-
Seamless Integration:
Plunkett showcased Qudo.ai's seamless integration capabilities, enabling direct export of segmented profiles into advertising platforms like Meta, simplifying the activation process.
-
Demystifying Data Science:
Qudo.ai aims to demystify data science, making insights accessible and actionable, ultimately enhancing campaign performance and driving tangible results.
Latest News
-
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
)
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
)
Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals. -
)
Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Thanks to CPDme, your attendance at Technology for Marketing and eCommerce Expo will be accredited this year! -
)
Oliver Shayer, Boots UK's Omni-Media Director delves into how brands can blend online convenience with immersive in-store experiences to create interactions that resonate with Gen Alpha. -
)
Discover how these five AI tools can supercharge your personal productivity and free up hours in your day, whether you’re a solopreneur or simply looking to optimise your workflow. -
)
In this conference, Greg Landon, Head of Marketing at Leadoo, provided key insights into the growing importance of website sessions for marketers. -
)
Experts from HubSpot, Vodafone Business, BBC, ScoreApp, and Echo discussed leveraging AI, personalisation, and future MarTech trends to drive growth and enhance customer experiences for growing busine ... -
)
In this conference Nick Primmer, ASDA's Senior Media Manager and Kat Broomhead, Managing Partner at Spark Foundry provided key insights on harmonising brand and performance marketing, using the analog ...
