Embracing agile: Adapt to buyer behaviour, and meet consumer expectation, at pace


Embracing agile: Adapt to buyer behaviour, and meet consumer expectation, at pace

27 Sep 2023
Keynote Theatre
Join us for an exclusive session with OnBuy Founder and CEO, Cas Paton, as he discusses how OnBuy is reshaping its customer experience in 2023. Discover how the strategic shift has triggered a new period of growth for the company ranked in this year's FT1000, as Europe's Fastest Growing eCommerce business. And why OnBuy has integrated Cashback into its model, disrupting the industry with a unique approach to rewarding customers by:
• Creating a non-existent vertical - introducing rewards that matter and don't come at a cost
• Acting and fixing as you go, as opposed to taking years to make small changes
• Maximising customer experience and ultimately retention
Andrew McClelland, IMRG Consultant & Co-Founder - The Data Project Ltd
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