Tailored experiences: Delivering personalisation with a first-party data strategy


Tailored experiences: Delivering personalisation with a first-party data strategy

28 Sep 2023
Data, Analytics & Personalisation Theatre
This session will look at how you can leverage the data that your business directly collects from your customers or users. This data can provide valuable insights into their preferences, behaviours, and needs, allowing you to create more targeted and relevant experiences. Here the panel will explore:
• Collect and centralise your data
• Real privacy-first
• How can you use first party data to capture shopper intent?
David Raab, Founder - CDP Institute
Zack Wragg, Global Head of Optimisation and Delivery - Merlin Entertainments
Trevor Gordon, Former Global Transformation Director – Customer - Diageo
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