Storytelling spotlight: What you can learn about storytelling without leaving the sofa
28 Sep 2023
Customer-Centric Content & Advertising Theatre
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV show you watch; The Repair Shop, White Lotus, Storyville, Traitor and yes, even Changing Rooms, if you know what you are looking for. In this session:
• Unlock your own instinctive storytelling skills with the inside track of story design on TV and beyond
• Demonstrate how you can use the model of story to create or cross-check your campaign and content planning
• Ensure you are creating an engaging and effective experience for your audience
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