Social spotlight: How to sell cereal on LinkedIn


Social spotlight: How to sell cereal on LinkedIn

28 Sep 2023
Customer-Centric Content & Advertising Theatre

What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. You might think it's just for networking, job hunting, and seeing what that bloke you worked with at the marshmallow factory is doing now - but it's actually a pretty great place for selling breakfast cereal. In one year on LinkedIn, startup cereal company Surreal have gained 40,000 followers, reached a gazillion people, and even made some actual, genuine sales. Not bad for a new brand that basically no one has ever heard of. John from Surreal will talk about: 

•     SURREAL’s chaotic approach to marketing

•     Show you some of their biggest hits

•     Why cheese, gyms and Viagra are the perfect combination (just please don't try them while he's talking)

John Thornton, Senior Creative - SURREAL
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