Optimising your global D2C ecommerce strategy to drive growth: How to cater to local preferences and maximise profitability


Optimising your global D2C ecommerce strategy to drive growth: How to cater to local preferences and maximise profitability

27 Sep 2023
Cross-Border Commerce Theatre

In this exclusive fireside chat, Wimbledon’s Ecommerce Manager, Richard Wilson, will join Joeri Groenewoud, Global-e’s VP of Sales EMEA, to discuss how the prestigious British tennis brand has capitalised on its extensive global following and grown its international D2C sales.

Join us to hear how Wimbledon overhauled its international shopping experience, boosting its cross-border conversion rates, by using data-backed best practices for an optimal buyer journey.

Key takeaways:

-          Turning global followers into customers: Capitalising on growing international traffic and accelerating online revenue streams

-          Setting optimal international propositions: Catering to local consumer preferences and your ecommerce business strategy

-          Keeping ecommerce offerings up to date: Utilising big-data insights to quickly respond to local market dynamics and global trends

Richard Wilson, Ecommerce Manager – Wimbledon - The All England Lawn Tennis Club (Championships) Limited
View all Conference Programme 2023
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here