The Future of the Social Media Influencer: From virtue signalling and cancel culture to purposeful positioning and brand bravery.
Em Clarkson is a passionate social media activist and feminist with over a decade of experience navigating the online world of influencer marketing with her 300k Instagram followers and #1 chart-topping podcast ‘Should I Delete That’.
Join Em Clarkson for a dive into the future of influencer marketing, what’s changed, where we’re heading and how brands can get their safely; why brands have a responsibility to protect social media users through their own marketing strategies; and how brands are now more than ever playing visibility politics with their morals and so called ‘purposeful positioning’ with influencers.
- The evolution of the influencer landscape, from the inside, out.
- What is the new brand responsibility and how to get it right online.
- The purpose of purposeful positioning