Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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The Future of the Social Media Influencer: From virtue signalling and cancel culture to purposeful positioning and brand bravery.

27 Sep 2023
Future of Digital Marketing Theatre

Em Clarkson is a passionate social media activist and feminist with over a decade of experience navigating the online world of influencer marketing with her 300k Instagram followers and #1 chart-topping podcast ‘Should I Delete That’.

Join Em Clarkson for a dive into the future of influencer marketing, what’s changed, where we’re heading and how brands can get their safely; why brands have a responsibility to protect social media users through their own marketing strategies; and how brands are now more than ever playing visibility politics with their morals and so called ‘purposeful positioning’ with influencers.

  • The evolution of the influencer landscape, from the inside, out.
  • What is the new brand responsibility and how to get it right online.
  • The purpose of purposeful positioning
Speakers
Em Clarkson, Influencer, Presenter and Columnist
View all Conference Programme 2023

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