#Trending: How to forecast, interpret and deploy trends online
Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, leaving brands scrabbling to keep up, never mind get ahead. In this session, the founder and CEO of CORQ and former Condé Nast editor Sara McCorquodale shares her expert tips for being first on the digital bandwagon.
● Learn how to forecast and identify trends before they pass you by
● Understand how to interpret cultural moments to fit your brand, not the other way round
● Discover how to build agility into your marketing plan so your team can behave reactively and keep pace with modern consumer behaviours